Author(s)

Chao Tang ¹, Han Guo ¹, Kuangyi Xie ¹

Affiliation(s)

¹ Neusoft Institute Guangdong, Foshan, Guangdong Province, 250353, China

Corresponding Author

Kuangyi Xie

ABSTRACT

Private universities now use the development of their brand image as a key strategy for creating competitive differentiation in the higher education industry. In order to examine student satisfaction with the brand image construction of private universities and to suggest ideas for the brand image construction of private universities, this paper publishes a survey on the satisfaction of the brand image construction of private universities from the perspective of students in Guangdong Province.

KEYWORDS

Current student, Private university brand image, Satisfaction

CITE THIS PAPER

Chao Tang, Han Guo, Kuangyi Xie, Analysis of the factors that affect students' satisfaction with how private colleges and universities build their brand images. Journal of Sociology and Ethnology (2022) Vol. 4: 79-85. DOI: http://dx.doi.org/10.23977/jsoce.2022.040612.

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