Author(s)

Yang Li ¹

Affiliation(s)

¹ The School of Art and Media, Guangzhou Vocational University of Science and Technology, Guangzhou, Guangdong, 510000, China

Corresponding Author

Yang Li

ABSTRACT

National traditional aesthetics has the characteristics of profound and long-standing, with a strong national humanistic philosophy, aesthetic orientation, and aesthetic psychology and other rich cultural heritage, and is an important part of traditional Chinese culture, which has a great influence on modern product design. The integration of national traditional aesthetics into modern product design not only meets the changing needs of the public consumption, but also allows modern product design to return to the essential aesthetic ideas of Chinese national traditional aesthetics and promotes the development of modern product design.

KEYWORDS

National Traditional Aesthetics, Modern Product Design, Traditional Culture

CITE THIS PAPER

Yang Li, Innovative Research and Practice of Applying National Traditional Aesthetics to Modern Product Design. Journal of Sociology and Ethnology (2022) Vol. 4: 103-109. DOI: http://dx.doi.org/10.23977/jsoce.2022.040714.

REFERENCES

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