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  4. Vol 4, Issue 7, 2022

Fusion of Traditional Culture and Brand Visual Design

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DOI: 10.23977/jsoce.2022.040715 | Downloads: 11 | Views: 569

Author(s)

Rui Sun 1

Affiliation(s)

1 Yeongnam University, Gyeongsan-si, Gyeongsangbuk-do, 38525, Korea

Corresponding Author

Rui Sun

ABSTRACT

In the context of economic globalization, the competition focusing on the construction of brand visual image is becoming more and more fierce. As the only treasure of the development of various ethnic groups with a long history, traditional culture gradually shows its irreplaceable core role. It is more important in modern brands, and its core value and importance are reflected in the application of visual image design. This paper aims to integrate traditional culture into brand visual design, interpret the connotation and characteristics of traditional culture, and analyze the current situation and existing problems of whole wheat brand visual design with a case. Through market research and analysis of consumer groups, combined with the expression of traditional culture in brand visual image design, SPSS 22.0 software is used to count and analyze the results of the questionnaire, which provides new ideas for the visual image design of cereals brands. The results show that 38.91% of consumers who purchase whole grain products have a monthly income of 4000-6000, and 59.64% of consumers prefer a fresh, elegant yet lively design style in the survey of consumers' preferred design style and mascot of whole grain products. This is also in line with the connotation of traditional culture.

KEYWORDS

Traditional Culture, Brand Visual Design, Whole Grains, Fusion Analysis

CITE THIS PAPER

Rui Sun, Fusion of Traditional Culture and Brand Visual Design. Journal of Sociology and Ethnology (2022) Vol. 4: 110-116. DOI: http://dx.doi.org/10.23977/jsoce.2022.040715.

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