Author(s)

Wen Lei ¹

Affiliation(s)

¹ School of Packaging Design & Art, Hunan University of Technology, Zhuzhou, Hunan, China

Corresponding Author

Wen Lei

ABSTRACT

With the widespread application of Sina Weibo App, its start-up advertising plays an invisible role in promoting the audience, but at the same time, there are some problems, such as the lack of pertinence of targeted advertising, the trouble in operation of returning to the interface after clicking the link of the advertisement page, etc., which affect the sense of user experience. The research mainly adopts the form of questionnaire, conducts a survey on the acceptability of start-up advertising on Sina Weibo App , in order to put forward corresponding suggestions for improvement.

KEYWORDS

Start-up Advertising, Application, Audience, Acceptability

CITE THIS PAPER

Wen Lei, Research on the Psychological Adaptability of the Audience in the Start-up Advertising on Sina Weibo APP. Journal of Sociology and Ethnology (2022) Vol. 4: 131-138. DOI: http://dx.doi.org/10.23977/jsoce.2022.040718.

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