Author(s)

Chao Yang ¹

Affiliation(s)

¹ State Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing, China

Corresponding Author

Chao Yang

ABSTRACT

Negative comment messages tend to have stronger emotional energy among the Internet and have an important impact on the evolution of online public opinion. This study analyzes the influence of negative comments on individual perceptions and group emotions of Internet users based on the sample of comment discourse of events that are hotly searched on Sina Weibo. The results of the study show that the performance characteristics of negative comments differ for international news, social news, and entertainment discussion topics. Reviews of negative emotional attributes received more comments, rally more social sentiment and stimulate the transmission of sentiment. And negative emotion comments involving other events in the past can stimulate Internet users' memories and construct the collective memory of the Internet. The study facilitates the understanding of the impact of negative emotional comments on the cognitive psychology of Internet users in online public opinion and provides a reference for scientific understanding of online social psychology. 

KEYWORDS

Negative emotions, Online public opinion, Sina Weibo, Public pressure, Text analysis

CITE THIS PAPER

Chao Yang, The Implication of Negative Emotional Comments on the Evolution of Online Public Opinion: Exampled with Sina Weibo. Journal of Sociology and Ethnology (2022) Vol. 4: 41-54. DOI: http://dx.doi.org/10.23977/jsoce.2022.040808.

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