Author(s)

Hongsheng Xu ^1,2, Zhiqiang Wang ^1,2

Affiliation(s)

¹ College of Electronic Commerce, Luoyang Normal University, Luoyang, China
² Henan Key Laboratory for Big Data Processing & Analytics of Electronic Commerce, Luoyang Normal University, Luoyang, China

Corresponding Author

Hongsheng Xu

ABSTRACT

The development of rural e-commerce means that farmers learn to use electronic, informatization, and modern methods to obtain benefits, reduce sales costs, extend the industrial chain of agricultural products, and promote the development of rural economy. This paper first introduces the development of e-commerce in rural areas. The research methods used in this paper include platform data collection, literature analysis, and case analysis to find out the existing problems, and put forward corresponding suggestions for the above problems. Suggestions include: speeding up the process of rural informatization, improving the quality of farmers, establishing a rural e-commerce service platform and logistics center, and providing financial support from the government.

KEYWORDS

Rural E-Commerce, Agricultural Products, E-commerce Travel, Logistics

CITE THIS PAPER

Hongsheng Xu, Zhiqiang Wang, Research on the Current Situation, Existing Problems and Suggestions of Rural E-Commerce Development. Manufacturing and Service Operations Management (2022) Vol. 3: 36-42. DOI: http://dx.doi.org/10.23977/msom.2022.030206.

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