Author(s)

Yongsheng Jing ¹, Yuqing Huang ¹

Affiliation(s)

¹ School of Humanities, Hubei University of Traditional Chinese Medicine, Wuhan, Hubei, 430065, China

Corresponding Author

Yongsheng Jing

ABSTRACT

This study examined the impact of female physical attractiveness and dilemma type on moral decision-making. Taking college students as subjects, using the classical dilemma paradigm, a 2 (face attractiveness: high, low) × 2 (dilemma type: self-involvement, non-self-involvement) two-factor mixed experimental design was used. The results showed that: (1) the gender of the subjects had no significant effect on moral decision-making, and both men and women were affected by the attractiveness of women's appearance; (2) in the self-involvement situation, the subjects' utilitarian choices were significantly lower than those in the non-self-involvement. (3) In the female protagonist situation with high physical attractiveness, the number of utilitarian choices of the subjects was significantly lower than that in the low attractive female protagonist situation; (4) In the situation of high physical attractiveness, self-involved in dilemma The number of choices in utilitarianism was significantly less than the number of non-self involved in the dilemma. The results showed that the attractiveness of women's appearance can affect the judgment of others to a certain extent.

KEYWORDS

Female Physical Attractiveness, Moral Decision-making, The classical Dilemma Paradigm, College Students

CITE THIS PAPER

Yongsheng Jing, Yuqing Huang, The Impact of Female Physical Attractiveness on Moral Decision-Making. Journal of Sociology and Ethnology (2022) Vol. 4: 83-89. DOI: http://dx.doi.org/10.23977/jsoce.2022.040813.

REFERENCES

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