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Research on Antecedent Variables and Consequence Effects of Service Contact

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DOI: 10.23977/csoc.2022.020105 | Downloads: 8 | Views: 1193

Author(s)

Tang Wei 1

Affiliation(s)

1 Zhaoqing University, Zhaoqing, Guangdong, 526061, China

Corresponding Author

Tang Wei

ABSTRACT

The study found that the academic research on the antecedent variables of service contact mainly focuses on three aspects: customer factor, employee factor and enterprise factor. The consequence effect of service contact is mainly reflected in four aspects, and its specific content is customer's trust, satisfaction, loyalty and behavioral intention. The research on the antecedent variables and consequence effects of service contact is helpful to explore the deep relationship between service contact and other variables, and has good theoretical and practical significance for related researches on service management.

KEYWORDS

Service contact, antecedent variables, consequence effects

CITE THIS PAPER

Tang Wei, Research on Antecedent Variables and Consequence Effects of Service Contact. Cloud and Service-Oriented Computing (2022) Vol. 2: 36-41. DOI: http://dx.doi.org/10.23977/csoc.2022.020105.

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