Author(s)

Xin Du ¹, Fanshi Liu ¹

Affiliation(s)

¹ Shanxi Technology and Business College, Taiyuan, Shanxi, China

Corresponding Author

Xin Du

ABSTRACT

New Year paintings make good use of lines to outline lively and free life postures, showing people's respect for the true nature of life. Moreover, the bright colors and lively atmosphere of the paintings reveal people's positive and certain belief in survival. These lines and colors constitute the image symbols. The current situation of cultural and creative product design. With the development and progress of human society and the great enrichment of material life, people's consumption levels have been refined to different degrees. This paper first gives an overview of cultural creativity, and then analyzes the combination of New Year paintings and cultural creative product design, which can use cultural elements to trigger consumers' spiritual resonance, create new economic value, and also make small school New Year paintings enter people's lives in a modern way, so that their New Year paintings themselves The value of the New Year painting itself can be enhanced.

KEYWORDS

Visual Symbols of New Year Paintings, Cultural and Creative Products, Cultural and Creative Industry

CITE THIS PAPER

Xin Du, Fanshi Liu, Research on the Application of Visual Symbols of New Year Paintings in the Design of Cultural and Creative Products. Journal of Sociology and Ethnology (2022) Vol. 4: 95-101. DOI: http://dx.doi.org/10.23977/jsoce.2022.041013.

REFERENCES

[1] Zhao Wenxin, Hou Xiaofeng. The application of cultural and creative product design from the perspective of folk culture of woodblock prints in Zhuxian Town [J]. Brand Research, 2021(000-034).
[2] Guo Yannan. The application of woodblock print elements of Zhu Xian Zhen in the design of cultural and creative products [J]. Art Education Research, 2019(9):2.
[3] Qiu Wei, Meng Lei. Narrative-based experience design of Taoyuanwu woodblock print cultural and creative products [J]. Art Education Research, 2021.
[4] Shen Yingying. Folk treasures--Creative research on woodblock prints of Zhuxian Town, Kaifeng, Henan [J]. 2020.
[5] Chen Zixuan, Qin Huiyou. Exploration of cultural and creative product design of woodblock prints in Fengxiang, Shaanxi Province from the perspective of cultural tourism integration [J]. Western Leather, 2020, 42(19):3.

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