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Determination of Relevant Public Confusion in Trademark Reverse Confusion

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DOI: 10.23977/law.2022.010304 | Downloads: 14 | Views: 476


Yuan Zhong 1, Qiuyan Huang 1


1 Guangdong University of Finance & Economics, Guangzhou, 510320, China

Corresponding Author

Qiuyan Huang


As a new confusion model, reverse confusion has many differences from forward confusion. There are also a large number of cases involving the trademark reverse confusion in judicial practice, but China's Trademark Law has not introduced corresponding legislation on this, not to make corresponding provisions on the determination of relevant public confusion. Therefore, it is necessary to introduce the theory of reverse confusion. The determination of relevant public confusion is the key to the study of the theory of trademark reverse confusion. Clarifying the definition and scope of relevant public confusion are of particular significance to determine the infringement of trademark reverse confusion. This paper will briefly analyze the issue of determination of relevant public confusion in trademark reverse confusion, and propose the introduction of a questionnaire survey model and the construction of an analytical model to prove whether confusion actually occurred among the relevant public in individual case. It is hoped that the theory of reverse confusion can be promoted into the law, so as to provide a certain basis for the application of law in the specific trial of relevant cases.


Trademark reverse confusion, relevant public, likelihood of confusion, infringement determination


Yuan Zhong, Qiuyan Huang, Determination of Relevant Public Confusion in Trademark Reverse Confusion. Science of Law Journal (2022) Vol. 1: 22-32. DOI: 10.23977/law.2022.010304.


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