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Science Popularization of Cancer under the New Mode of Internet-based Health Communication

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DOI: 10.23977/phpm.2022.020410 | Downloads: 14 | Views: 512

Author(s)

Zijian Wu 1, Yeying Song 1

Affiliation(s)

1 Affiliated Cancer Hospital & Institute of Guangzhou Medical University, No.78, Hengzhigang Road, Yuexiu District, Guangzhou, 510095, China

Corresponding Author

Yeying Song

ABSTRACT

Objective: This article is designed to analyze the health issues related to cancer specialties that are most concerned by the public and guide cancer medical institutions to actively take advantage of new communication modes such as the Internet to promote health science popularization. Method: We obtained the information pushed by the WeChat official accounts of eight grade A tertiary cancer hospitals in China from January 1, 2020 to December 31, 2021 through Python, screened the information related to health science popularization of cancer, and evaluated the hot topics and demands of the public on science popularization of cancer through the indexes of Reads, Favorites, and Likes. Result: The top five science popularization keywords are treatment, cancer, eating, food, and surgery; the top five diseases are: lung cancer, breast cancer, gastric cancer, nasopharyngeal cancer, and liver cancer; after text clustering, it is found that there are also plenty of messages themed healthy diet and postoperative metastasis and treatment. Conclusion: Internet-based communication platforms such as WeChat official accounts have become the mainstream approach of health science popularization and deserve attention and analysis. The results and methods of this study have guiding significance for hospitals to assess the cognitive needs of the public and hot spots of science popularization concerns in a timely manner, and can facilitate continuous improvement of science popularization.

KEYWORDS

Cancer, prevention and treatment, science popularization, WeChat, hot topics

CITE THIS PAPER

Zijian Wu, Yeying Song, Science Popularization of Cancer under the New Mode of Internet-based Health Communication. MEDS Public Health and Preventive Medicine (2022) Vol. 2: 70-74. DOI: http://dx.doi.org/10.23977/phpm.2022.020410.

REFERENCES

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[3] Li, J. B., & Li, N. (2021). Three lines of defense to fight back cancer. Well-being, (12), 2.
[4] Zhang, X. D., Gao, F., Jia, L. T., Wang, W., Qu, Y. Q., & Zhang, P. (2021). Exploration and practice of innovative development path of cancer health science popularization-take the National Cancer Prevention and Treatment Science Contest held by the National Cancer Center as an example. Medical Education Management, 7(03), 345-350.
[5] Feng, Y., Fang, N., & Zhang, Q. X. (2018). Modern Hospital, 18(02), 220-223.

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