Author(s)

Ju Song ¹

Affiliation(s)

¹ Academy of Fine Arts, Sichuan Minzu College, No. 354, Xuefu Road, Guza Town, Kangding, Sichuan, China

Corresponding Author

Ju Song

ABSTRACT

With the continuous development of information technology, digitalization has become an indispensable way to inherit and promote intangible cultural heritage. This paper analyzes the advantages of digital inheritance and promotion from the perspective of the problems and shortcomings of the intangible cultural heritage in Ganzi Prefecture under the current traditional inheritance mode. Combining excellent works of digital innovative inheritance and promotion of intangible cultural heritage in China and cases of digital cross-border cooperation between intangible cultural heritage and other things, taking Derong Tibetan folk car model technique as an example, this paper explores the digital inheritance and promotion path of Ganzi Prefecture's intangible cultural heritage from the aspects of building digital museums, building intangible cultural heritage brands and building digital online sales platforms. To help the healthy development of Ganzi Prefecture's intangible cultural heritage.

KEYWORDS

Ganzi Prefecture; Intangible cultural heritage; Digital; Derong Tibetan folk model skills; Inheritance and Promotion

CITE THIS PAPER

Ju Song, Research on Digital Inheritance and Promotion of Intangible Cultural Heritage in Ganzi Prefecture ---- A Case Study of Derong Tibetan Folk Model Technique. Journal of Sociology and Ethnology (2023) Vol. 5: 24-27. DOI: http://dx.doi.org/10.23977/jsoce.2023.050105.

REFERENCES

[1] Yonglin Huang, Guoxin Tan. Research on Digital Protection and Development of China's Intangible Cultural Heritage [J]. Journal of Central China Normal University (Humanities and Social Sciences Edition), 2012 (2).
[2] Xiaoyu Wang. On the protection and inheritance of intangible cultural heritage [J]. Theoretical Observation, 2007, 16(4): 204-205.

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