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Research on the Construction of Evaluation and Analysis Model of Creativity of Traditional Village Characteristic Industries

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DOI: 10.23977/ieim.2023.060103 | Downloads: 16 | Views: 391

Author(s)

Liang Li 1, Xiaofang Huang 2

Affiliation(s)

1 School of Management Science, Guizhou University of Finance and Economics, Guiyang, China
2 International School of Hotel and Tourism Management Lyceum of the Philippines University, Manila, Philippines

Corresponding Author

Xiaofang Huang

ABSTRACT

Does the characteristic industry of traditional village development have characteristics and development potential? Therefore, the access assessment before accepting resource input is crucial. On the basis of combing the literature of traditional villages' characteristic industries, according to the characteristics of traditional villages' characteristic industries, this study selected the creative factors of characteristic industries by consulting relevant experts and scholars in the field of characteristic industries through questionnaire survey, using the analytic hierarchy process, and summarized them into six characteristics: originality, scarcity, toughness, value, not easy to imitate and not easy to replace. In terms of originality, "product features" should be considered, and "knowledge resources" should be considered most importantly in terms of scarcity; In terms of resilience, "innovation initiative" should be considered; The value should consider "innovation system diffusion"; In terms of difficult imitation, we should first focus on the "story of the industrial development process"; "Product connotation" is not easy to replace should be considered. The research results found that what the traditional village characteristic industry needs is not only to consider "improving its business ability", "characteristic industry demonstration", "packaging design, product R&D design and production technology improvement", "participating in relevant product exhibition activities", but also to strengthen the depth of the industry from the aspects of product characteristics, industrial development history stories and product connotation. Before assessing whether the traditional village characteristic industry is worth investing resources, the local government can include the research results in the reference, and the institutions that promote the development of traditional village characteristic industry can also adopt the same method to assess, so as to measure the optimal efficiency of resource investment.

KEYWORDS

Characteristic industry, creativity, creativity evaluation analysis, analytic hierarchy process, traditional villages

CITE THIS PAPER

Liang Li, Xiaofang Huang, Research on the Construction of Evaluation and Analysis Model of Creativity of Traditional Village Characteristic Industries. Industrial Engineering and Innovation Management (2023) Vol. 6: 11-22. DOI: http://dx.doi.org/10.23977/ieim.2023.060103.

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