Author(s)

Haojie Liu ¹

Affiliation(s)

¹ Shanghai International Studies University, Shanghai, 201620, China

Corresponding Author

Haojie Liu

ABSTRACT

The strategy of rural revitalization is a major measure taken by the country to solve the "three rural" problems, and is the only way in the process of realizing the goal of socialist modernization and strengthening the country. Rural revitalization strategy is a systematic project related to the overall development of rural areas, the sustainable development of rural economy, and the lasting prosperity of rural culture. Culture plays a leading role. The prosperity and development of culture can provide ideological guarantee, spiritual impetus, intellectual support and innovative development for economic development. In rural areas, there is a cultural phenomenon that cannot be ignored - folk belief, which is a local cultural phenomenon formed by farmers in the long agricultural production practice. Rural folk belief plays a recessive role in rural society. It is integrated into the daily life of the people, such as food, clothing, housing, marriage, funeral and marriage. It is one of the people's spiritual beliefs, and also a part of traditional culture. Examining the contemporary value of folk beliefs from the perspective of cultural research, and combining the current rural revitalization strategy implemented by the country, guiding management of rural folk beliefs can not only innovate the development of traditional culture, but also help the development of rural economy and promote the implementation of the rural revitalization strategy.

KEYWORDS

Rural Revitalization, Folk Beliefs, Guided Management

CITE THIS PAPER

Haojie Liu, Guided Management of Rural Folk Beliefs under the Background of Rural Revitalization Strategy. Journal of Sociology and Ethnology (2023) Vol. 5: 61-67. DOI: http://dx.doi.org/10.23977/jsoce.2023.050210.

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