Author(s)

Lili Zhu ^1,2

Affiliation(s)

¹ Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kelantan, Kota Bharu, 16100, Malaysia
² Chongqing City Vocational College, Chongqing, 402160, China

Corresponding Author

Lili Zhu

ABSTRACT

Based on the background of "Digital China" construction, by studying the current situation of cross-border e-commerce export trade in Guangdong province, combining various relevant data and research materials, using literature research, data analysis and comparative analysis methods to analyze the trade scale, product structure, market structure of cross-border e-commerce in Guangdong Province, it is concluded that cross-border e-commerce export in Guangdong Province is facing the weak brand awareness of enterprises; The lack of cross-border e-commerce professionals; The logistics system is not perfect and the cost  is high; Customs clearance conditions are limited, payment credit needs to be improved  four problems, according to the problems put forward to establish brand awareness, strengthen brand construction; Strengthen the introduction and training of cross-border e-commerce merchants; Strengthen infrastructure construction and optimize logistics costs; Improve the efficiency of customs clearance and improve the four-point improvement measures for the construction of cross-border payment platform, so as to promote the better development of cross-border e-commerce in Guangdong Province.

KEYWORDS

Trade scale, market structure, brand building, talent cultivation cross-border payment platform

CITE THIS PAPER

Lili Zhu, Analysis of Guangdong Cross-Border E-Commerce Export Trade Promotion Strategy. Industrial Engineering and Innovation Management (2023) Vol. 6: 23-33. DOI: http://dx.doi.org/10.23977/ieim.2023.060604.

REFERENCES

[1] Zhang Dong, JI Jiali. (2021) Research on the development countermeasures of cross-border e-commerce in Guangdong. Shopping Mall Modernization, 15: 32-34.
[2] Jia Xiahong, Liu Qiuyan. (2022) Analysis on problems and countermeasures of cross-border e-commerce development in Guangdong Province. Social Sciences Journal of Jiamusi University, 40 (04): 54-57.
[3] Liang Muling, Chen Feng, et al. (2020) Current situation, problems and countermeasures of cross-border e-commerce in Guangdong Province. Journal of Foshan University of Science and Technology (Social Science Edition), 38 (06): 74-80.
[4] Zhu Jing. (2019) Analysis on problems and countermeasures of cross-border e-commerce development in Guangdong Province. China Collective Economy, 21: 24-25.
[5] Li Yanhan. (2021) Problems and Countermeasures of cross-border e-commerce development in Guangdong Province. Business Culture, 23: 108-109.
[6] Xiahong Jia, Xingqiao Yuan. (2022) Research on the Development Status and Strategy of Cross-border E-commerce in Guangdong. Academic Journal of Business & Management, 4 (05): 101-107.
[7] Jieyu Lai. (2019) Problems and Countermeasures of Block Chain Technology in Cross-border Supply Chain Application—Take Guangdong free trade area as an example. Penang, Malaysia, 33:88-93.

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