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The heritage and promotion of traditional tea culture by brand design in the context of national trend

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DOI: 10.23977/jsoce.2023.050719 | Downloads: 333 | Views: 1576

Author(s)

Hongling Fan 1

Affiliation(s)

1 School of Communication Science and Art, Chengdu University of Technology, Chengdu 610000, China

Corresponding Author

Hongling Fan

ABSTRACT

Tea began in China and has a history of several thousand years. However, with the increase of modern competitive products, the inheritance and promotion of Chinese tea culture has been hampered in no small way. Therefore, should be Chinese tea culture this traditional culture really used in the new Chinese tea, re-giving the enterprise's products a new table and the form of life, inherit and carry forward the traditional Chinese tea culture, while the traditional culture and modern culture blend with each other, to achieve more unique, cultural and contemporary, the real new Chinese tea.

KEYWORDS

Tea Culture, Tea Industry, National Tide, Brand Design

CITE THIS PAPER

Hongling Fan, The heritage and promotion of traditional tea culture by brand design in the context of national trend. Journal of Sociology and Ethnology (2023) Vol. 5: 130-138. DOI: http://dx.doi.org/10.23977/jsoce.2023.050719.

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