Author(s)

Hu Guangmei ¹

Affiliation(s)

¹ School of Foreign Languages and Cultural Communication, Shanghai Polytechnic University, 2360 Jinhai Rd, Caolu Town, Shanghai, China

Corresponding Author

Hu Guangmei

ABSTRACT

"Precision" is the key to the realization of brand marketing, but the practical effect of Brand Precise Marketing is controversial, and the academic and industry opinions are diverse, which has seriously affected the confidence of brand owners in precise marketing, we need to clear up a few key issues of Brand Precise Marketing, In this paper, we will analyze the basic premise, core elements a, the ultimate goal and strategies for balancing precision and privacy, in order to determine a clearer approach for the theoretical development and practical application of Brand Precise Marketing.

KEYWORDS

Brand Precise Marketing, social media, big data analysis, user interaction, meeting demand

CITE THIS PAPER

Hu Guangmei, The Analysis on Several Key Issues of Brand Precise Marketing. Industrial Engineering and Innovation Management (2023) Vol. 6: 32-36. DOI: http://dx.doi.org/10.23977/ieim.2023.060806.

REFERENCES

[1] Zou Wei. Enterprise precise marketing in the big data analysis. Mining technology use. Shanghai Business. 2023 (05)
[2] Hu Yushi. Problems and Countermeasures of Enterprise Precise Marketing in the Era of Big Data. Business Economics. 2023(04)
[3] Liang Xukai and Wen Zhengchang. Exploration of Network Marketing Strategy Based on Big Data Precise Marketing. Modern Business. 2023 (01)
[4] Yang Jiajia. The Application of Precise Marketing Mode in the Age of Big Data. Business Culture. 2022(05)
[5] Wang Yuetong and Yang Haijun. Privacy security protection of Precise Marketing users under big data. News Enthusiasts. 2021(12)
[6] Zheng Zhenning. Differentiated Precise Marketing Based on Social Media User Profile. Business Manager. 2021 (09)
[7] China Science and Technology Hobbyist. Personal Information Protection Act strikes hard: precision marketing "revolutionized"? https://www. sohu. com/a/525517571_121124378. 2022-02-25

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