Author(s)

Yuanxin Wang ¹

Affiliation(s)

¹ School of Art and Design, Zhengzhou University of Industrial Technology, Zhengzhou, 450064, China

Corresponding Author

Yuanxin Wang

ABSTRACT

The current era is one in pursuit of technological development, where informatization and digitalization have become areas of significant interest. Meanwhile, traditional culture is facing the danger of being eliminated and forgotten, and the protection of cultural heritage has emerged as a global issue. As a country with a long history and splendid culture, China's traditional culture possesses unique charm and value. Therefore, promoting Chinese traditional culture is not only an expression of cultural confidence but also an effort to maintain and promote cultural diversity. This paper aims to analyze the role and influence of Chinese traditional culture within visual communication design, and through theoretical perspectives and numerous case studies, the current development status is examined, and future trends are speculated. The content includes the integration of digitalization and traditional culture, the blending of traditional and modern elements, and the importance of cross-cultural communication and cooperation. This study will provide an important reference for the innovation and development of Chinese traditional culture in the field of visual communication.

KEYWORDS

Chinese Traditional Culture, Visual Communication Design, Cultural Confidence and Cultural Heritage, Digitalization, Innovation

CITE THIS PAPER

Yuanxin Wang, The exploration of New Directions for the Continuation of Chinese Traditional Culture: Focusing on the Field of Visual Communication Design. Journal of Sociology and Ethnology (2023) Vol. 5: 23-28. DOI: http://dx.doi.org/10.23977/jsoce.2023.050804.

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