Author(s)

Xie Lisha ¹

Affiliation(s)

¹ Leshan Normal University, Leshan, China

Corresponding Author

Xie Lisha

ABSTRACT

Shu Brocade has a long history, dating back over two thousand years. It is one of the four famous brocades in China and has a profound cultural heritage. In today's game of power, cultural soft power is becoming an increasingly important part of it. Doing a good job in the international publicity of Chinese culture has become an important way to show cultural confidence and improve the international influence of Chinese culture. Since the 18th CPC National Congress, the government has attached great importance to the international publicity of outstanding Chinese culture and makes efforts in strengthening the international publicity of Shu Jin through various ways so as to improve the international influence of Shu Jin.

KEYWORDS

Shu Brocade, International Publicity, Strategies

CITE THIS PAPER

Xie Lisha, Research on the International Communication Strategies of Shu Brocade. Journal of Sociology and Ethnology (2023) Vol. 5: 29-33. DOI: http://dx.doi.org/10.23977/jsoce.2023.050805.

REFERENCES

[1] Huang Nengfu. (2006) Chengdu Shu Brocade, China. The Forbidden City Publishing House.
[2] Qian Xiaoping. (2011) Analysis of the Characteristics of Shu Brocade, Song brocade, and Yun brocade. Silk, 48(5), 1-6.
[3] Yang Changyue. (2007) On the Inheritance and Protection of Shu Brocade. Sichuan Silk (4), 3.
[4] Wu Xi. (2009) On Community of Common Destiny and the Spread of Chinese Culture to the World. Shanghai Jiao Tong University Press.
[5] Xu Sigui & Zhang Yan (2014) Analysis of International Communication Elements of Chinese Cultural Values and Concepts in the New Media Environment. Journal of Qujing Normal University, 33 (2), 4.

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