Author(s)

Binghan Wu ¹

Affiliation(s)

¹ Honam University, Gwangsan-gu, Gwangju Metropolitan, 62399, Republic of Korea

Corresponding Author

Binghan Wu

ABSTRACT

In the ever-evolving landscape of the hospitality industry, the transformation of business models has emerged as a pivotal force driving innovation and growth. Chinese resort hotels and bed-and-breakfast (B&B) establishments have garnered significant attention within this context. As the demands and preferences of travelers continue to diversify, these accommodations have risen to prominence, offering unique experiences that blend natural surroundings, cultural immersion, and innovative concepts. This paradigm shift, however, brings forth a new set of challenges and opportunities. The aim of this research is to delve deep into the realm of Chinese resort hotels and B&Bs, examining the transformative shifts in their business models, innovative strategies in operations and management, and their implications for future development. Through a comprehensive exploration of existing literature and insightful case studies, this study endeavors to provide practical recommendations to the industry on addressing challenges, seizing opportunities, and charting a course towards sustainable growth while maintaining a balance between commercial objectives and the pursuit of value-driven sustainability.

KEYWORDS

Chinese resort hotels, bed-and-breakfast (B&B), innovative approaches, operations, management

CITE THIS PAPER

Binghan Wu, Transformation of Business Models in Chinese Resort Hotels and B&B: A Research of Innovative Approaches in Operations, Management and Future Development. Tourism Management and Technology Economy (2023) Vol. 6: 36-44. DOI: http://dx.doi.org/10.23977/tmte.2023.060505.

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