Author(s)

Wang Ting ¹, Liu Dan ¹

Affiliation(s)

¹ College of Arts, Anhui University of Finance and Economics, Bengbu, 233030, China

Corresponding Author

Wang Ting

ABSTRACT

Based on the theory of integrated development and brand theory, this paper analyzes the definition of cultural and tourism integration and time-honored brand. Based on the existing research results of time-honored brand construction, as well as the achievements of other regions in the integration of cultural and tourism to build time-honored brand, this paper takes Bengbu time-honored brand industry as the research object, collects and collates relevant data, and analyzes it, so as to understand the current situation of Bengbu time-honored brand construction, explore the current difficulties, and propose to build Bengbu time-honored brand based on the integration of cultural and tourism. Combining tourism culture with the concept of time-honored brands, through theoretical research and design practice, we can innovate and construct the visual image of time-honored brands, in order to highlight the cultural initiative of Bengbu time-honored brands, promote the three-dimensional multi-dimensional cultural experience and dissemination of Bengbu time-honored brands, and promote the dissemination of urban culture. It is of practical significance to arouse the emotional resonance of consumers.

KEYWORDS

Culture and tourism integration; Bengbu old brands; brand image; enhancement paths

CITE THIS PAPER

Wang Ting, Liu Dan, Research on the promotion path of Bengbu time-honored brand image from the perspective of cultural and tourism integration. Tourism Management and Technology Economy (2023) Vol. 6: 33-39. DOI: http://dx.doi.org/10.23977/tmte.2023.060605.

REFERENCES

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