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Research on Outdoor Advertising Creativity and Communication Strategy Under the Background of 5G

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DOI: 10.23977/mediacr.2021.020101 | Downloads: 106 | Views: 2609

Author(s)

Xiaodie Xie 1

Affiliation(s)

1 Department of advertising, Jiangxi Normal University, Nanchang 330022,China

Corresponding Author

Xiaodie Xie

ABSTRACT

With the increasing maturity of 5G technology, the media industry has undergone tremendous changes in content production, distribution, user catalyst and delivery mode. With the empowerment of technology, outdoor advertising has gained more opportunities and is developing in the direction of intelligence, digitalization, data and scenes. However, it is also faced with problems and challenges such as the difficulty of measuring communication effect, the difficulty of content creativity and the change of audience consumption behavior. Therefore, under the condition of technology empowerment, how to embrace new technologies and promote the transformation and upgrading of outdoor advertising is a topic that needs to be considered and studied at present. According to the development status of outdoor advertising, this paper analyzes the influence of 5G technology environment on the development of outdoor advertising, and discusses the transformation and upgrading strategy of outdoor advertising creativity and communication under the background of 5G technology, in order to provide reference for the advertising industry and related research.

KEYWORDS

5G, Outdoor advertising, Creativity, tactics

CITE THIS PAPER

Xiaodie Xie, Research on Outdoor Advertising Creativity and Communication Strategy Under the Background of 5G. Media and Communication Research (2021) 2: 1-9. DOI: http://dx.doi.org/10.23977/mediacr.2021.020101

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