Author(s)

Tao Fanghong

Corresponding Author

Tao Fanghong

ABSTRACT

Based on the financial report data of Listed Companies in 2015 and taking profitability as the criterion, this paper selects 40 real estate enterprises as samples, and analyzes the operation performance of the real estate industry by using data envelopment analysis method. The results show that the scale benefit of the industry still exists, but it is no longer significant, and the development mode of the industry is in place. In the period of obvious change, the operation and management of real estate enterprises are becoming more and more mature, and the optimal allocation of resources has been basically achieved at the macro level of resource utilization, but the industry needs to be further improved in fine management, practical human resources management, supervisory management and other aspects. Excellent management team is the key of success in enterprises development.

KEYWORDS

College, Students', Socialist Core Values, Problems, Countermeasures