Analysis of the Development of Rural E-commerce under the View of Big Data
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DOI: 10.23977/eamss.2018.032
Corresponding Author
Wang Jiantao
ABSTRACT
The information age is a challenge and an opportunity for agriculture. In particular, big data technology and Internet data technology have provided new opportunities for agricultural development. It is mainly reflected in the farmers' use of big data technology to analyze the price trend of agricultural production materials, scientifically and rationally arrange the production of agricultural products, avoiding the listing of the agricultural products, thereby achieving greater economic benefits; in the sales chain, using the Internet technology to open an e-commerce platform, in the government With the support of logistics companies, universities, scientific research institutions to cooperate, do a good job in the packaging, publicity, logistics and transportation, preservation, and capital transfer of agricultural products, so that the agricultural product sales area is wider and larger.
KEYWORDS
Agriculture, Big Data, E-Commerce, Development