Author(s)

Zhenjian Li, Tianyuan Fu

Corresponding Author

Zhenjian Li

ABSTRACT

With the fast development of Chinese automobile industry, Chinese localization design still stays at the level of transforming element symbol into application. The question is how to present the Chinese characteristics and Chinese flavor of Chinese localization design from inside to outside. This article is based on Chinese traditional implements，searching for the connection of culture implication behind the shaping of Chinese traditional implements. The analysis of the culture limitation of social formation and mainstream thoughts; thoughts of creative works (design); aesthetic style of age and comprehension of human beings behind traditional implements aims to learn from essence of ancient outstanding thoughts of creative works. Chinese localization design gains enlightenment from the analysis, which draws a discussion that in which way could Chinese localization design present the Chinese characteristics and connotation rather than formalization of Chinese elements. The heritage of Chinese localization design of modern automobile is combined with practical cases of applying and discovering the essence of traditional of creative works in design.

KEYWORDS

Thoughts of Creative Works, Traditional Implements, Chinese Elements, Automobile Design