Practice of "Internet Thinking + Dichotomy Classroom" Teaching Mode in New Media Advertising Teaching
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DOI: 10.23977/eamss.2018.079
Corresponding Author
Zheng Lingling
ABSTRACT
Internet thinking as an innovative thinking, focusing on user experience, its Internet concept and spirit provides new ideas for the reform and development of education. The dichotomy course is a new interactive learning mode. It integrates the user, platform and social thinking of Internet thinking into the dichotomy classroom teaching mode, and explores the internal optimization and innovation in the practice of new media advertising courses.
KEYWORDS
Internet Thinking, Dichotomy Classroom, Advertising Teaching
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