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The Research on the Promotion Model of Informationization Courses in Chinese Universities Based on MCN (Multi-Channel Network)

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DOI: 10.23977/eamss.2018.088


Ma Yue

Corresponding Author

Ma Yue


During the period of 2017 to 2016, there was a new term appearing on the internet, that is, Multi-Channel Network is short for MCN, which is used for serial release of information throughout the Internet. Since 2015, Ergeng Media has launched its Ergeng partner program across the country which is to complete the serial release of content between content creation teams. In August of the same year, the Video Alliance PGC was officially launched. In 2016, closely following the rise of the live broadcast industry in 2015, PAPI Sauce, a phenomenon-level section of short video content, launched its own short video platform Papitube, and got the first round of 20 million capital investment to formally open the new era of MCN institute in China. By 2018, over 3,600 MCN institutions have been established nationwide. Among them, parts of institutions like service brand "Shell Video" focused on the text creation and marketing and “Beauty” focused on beauty short video got A round of 22.6 million in 2016 and B round of 60million in financing respectively that were used for the establishment of media. This type of commercial model is popular with the capital market, based on effectiveness of MCN promotion way. How to apply this model in promotion of informatization courses in Chinese universities is the research purpose in this paper.


Mcn (Multi-Channel Network), Informationization Courses

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