Author(s)

Zhou Jun, Guo Shaokang

Corresponding Author

Zhou Jun

ABSTRACT

This paper is to explore the value and design principles of behavioral interaction and emotional guidance in product design. Based on behavioral interaction and emotional design theory, cognitive behavioral interaction and emotional guidance are derived from the apocalyptic perspectives of psychology, physiology and emotional design, and their value in product design is analyzed combined with design cases. The PAMIP design analysis method centered on user research is proposed, and the deep connection between interaction behavior and emotion is explored through design practice. The three feasibility principles in product design practice are summarized as follows. (1) Strengthen the interaction mode of existing behavior and improve interaction efficiency (2) Use multi-directional interaction logic and be close to user perception to achieve experience goals. (3) Establish a good dialogue relationship between users and products and achieve a virtuous circle of interactive experience.

KEYWORDS

Behavioral Interaction, Emotional Guidance, Interactive Product Design, Experience