Author(s)

Gao Yuanheng, Wang Yan, Wu Lin, Shan Nina

Corresponding Author

Gao Yuanheng

ABSTRACT

The arrival of the age of big data not only influences the living mode of people, but also has a great influence on the tourist marketing environment and marketing modes accordingly. All tourist enterprises should adapt actively to the revolutionary overturn brought about by the Internet technology to marketing, promote service quality, lower the marketing cost, increase the accuracy of target markets and find more accurate and effective marketing approaches through online technology.

KEYWORDS

Big Data, New Tourist Demands, Marketing Innovation