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The influence of Internet on traditional enterprise marketing

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DOI: 10.23977/eeim.2018.055


Zhao Fengping

Corresponding Author

Zhao Fengping


With the rapid development of Internet economy, Chinese traditional enterprises have been greatly influenced and impacted. Traditional enterprises are faced with major problems in marketing, operation and logistics. This paper mainly analysis the problems in marketing. The paper first analysis the development background and trend of Internet economy, and then points out the influence of e-commerce development on traditional enterprises. Finally, it puts forward the rationalization proposal of the improvement under the Internet economy.


Internet economy, Traditional enterprises, Marketing

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