Author(s)

Yunqian Yi

Corresponding Author

Yunqian Yi

ABSTRACT

The concept of “Internet plus” has accelerated the deep integration of digital technology and economic and social fields. Viewing from the aspects of policy, economy, society, and technology, cultural tourism has ushered in a golden period of online development as a new bright spot in the development of tourism. With the help of the Internet platform, a three-dimensional cultural space for online and offline interaction is created, it has become the best choice for the transformation and upgrading of cultural tourism and for the enhancing of user experience. This paper takes the “digital palace museum” online program as an example to deeply analyze the content innovation, channel innovation, and market innovation strategies of the Palace Museum in the “Internet plus” practice, aiming to provide reference for other units within the industry.

KEYWORDS

Cultural tourism, Innovation transformation, “Internet plus”, “Digital Palace Museum”