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Analysis of Influencing Factors and Development Path of Cross-Border E-Commerce of Agricultural Products under The Background of Agricultural Supply-Side Structural Reform

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DOI: 10.23977/icidel.2018.027

Author(s)

Liying Zhao, Qing Li

Corresponding Author

Liying Zhao

ABSTRACT

In recent years, China is under the background of agricultural supply-side reform, and it is urgent to realize the goal of agricultural development of "de-stocking, cost reduction and Add short board". The rapid development of cross-border e-commerce in agricultural products has become an important means to improve the agricultural economy. This paper lists 12 specific indicators from the service, policy, quality and infrastructure of cross-border e-commerce of agricultural products. The factors influencing the development of cross-border e-commerce of agricultural products were analyzed by the ISM model. Based on the perspective of agricultural supply-side reform policy, the paper proposes the development path of cross-border e-commerce of agricultural products.

KEYWORDS

Cross-border e-commerce of agricultural products, Agricultural supply-side reform, Structural mode of ISM explanation

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