Author(s)

Sihua Xu, Juanjuan Liang

Corresponding Author

Sihua Xu

ABSTRACT

With the rapid development of e-commerce, cross-border e-commerce is faced with a number of dilemmas, such as high cost, long delivery time and poor experience of buyers shopping experience. The new logistics mode of overseas warehouse solves the above problems to some extent, but the self-development of overseas warehouse is still full of difficulties. Through the analysis of advantages and disadvantages of overseas warehouses from multiple perspectives and actual survey data regarding cross- border e-commerce enterprises, this paper puts forward suggestions and thoughts on the healthy and sustainable development of cross-border e-commerce platforms and reasonable use of overseas warehouses to carry out business activities for sellers.

KEYWORDS

Cross-border e-commerce, overseas warehouse, operating model, countermeasures