Research on Development Strategy of Xiaomi Mobile Phone Based on Niches Theory
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DOI: 10.23977/icidel.2018.039
Author(s)
Huixin Liu, Xiaoxiao Wang
Corresponding Author
Xiaoxiao Wang
ABSTRACT
The intelligent mobile phone as the information age of fashion leader, is in the development of the fast lane. Millet mobile phone is in such a rapid development of the information age breed in the enterprise. Based on the ecological niche theory, analysis and evaluation of the resource ecological niche of millet mobile phone. This paper selected apple, HUAWEI and Jinli as a comparison of millet mobile phone who, through the computing resource niches width and niche overlap coefficient to derive the advantages and disadvantages of the mobile phone millet resources, and then find out the core competitiveness of millet mobile phone. Then according to the resource niche of millet mobile phone the results of the analysis put forward some development strategies and suggestions.
KEYWORDS
Millet mobile phone, Ecological niche, niches width, Development strategies