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The Principle and Applications of Business Promotion of E-commerce Enterprises Based on Big Data

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DOI: 10.23977/icidel.2018.043

Author(s)

Ke Liu, Jianhua Zhang, Fangfang Li

Corresponding Author

Ke Liu

ABSTRACT

The application value and promoting role of big data have been gradually affirmed with its application in various industry fields. And the deep application of big data by e-commerce companies based on online transactions is imperative. In this paper, the current state of business promotion of e-commerce companies is demonstrated through the classification and analysis of current various business promotion methods. Then it discusses the necessity of e-commerce enterprises to use big data for business promotion from the aspects of market demand and technology development. And then, through data collection and research analysis, the paper concludes the basic ideas of business promotion of e-commerce enterprises based on big data and the point of convergence between big data and e-commerce business promotion. In the end, the paper analyzes three challenges faced by e-commerce companies in business promotion and some suggestions were put forward.

KEYWORDS

Big Data, E-commerce Enterprises, Business Promotion

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