Author(s)

Jianhua Zhang, Fangfang Li, Ke Liu

Corresponding Author

Jianhua Zhang

ABSTRACT

In recent years, the e-commerce industry has become the biggest boost to the growth of the national economy.How to build a good e-commerce environment is especially important for promoting the development of the e-commerce industry. The e-commerce ecosystem actively promotes the development of the e-commerce industry. This paper analyzes the current e-commerce market conditions, starting from the characteristics of the e-commerce system, and combining the actual situation with the e-commerce ecosystem. And the research and exploration of the composition, construction, and operation of the system have been carried out. Firstly, the paper analyzes the components and characteristics of the e-commerce ecosystem, and then presents the main structure and hierarchy of the e-commerce ecosystem by dividing the e-commerce ecological chain and ecosystem. Secondly, an e-commerce ecosystem model based on ecosystem theory is established, and the feasibility of the model is also expounded; finally, this paper summarize the composition and operation mode of the e-commerce ecosystem, and make relevant recommendations.

KEYWORDS

E-commerce, Ecosystem, Model Construction, System Model, Ecological Balance