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Research on the Problems of Products from "Factory" to "Home" from the Perspective of Cross-border E-commerce—Take Guangdong Province as an Example

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DOI: 10.23977/icidel.2018.045

Author(s)

Jiajia Zhu, Jinxia Yu

Corresponding Author

Jiajia Zhu

ABSTRACT

In recent years, the national and local governments have attached great importance to the development of cross-border e-commerce, and introduced relevant policies intensively. Traditional enterprises have been trying their hydropower business in succession, and cross-border e-commerce has developed rapidly in the short term. Under such a new era of global economic integration and extensive Internet application, Guangdong province, as a major foreign trade province in China, has rapidly developed the cross-border e-commerce industry.So far, it still leads the team in China's cross-border e-commerce sector. This paper mainly studies Guangdong's foreign trade from the perspective of cross-border e-commerce to study the whole process of online trading products from the factory, through the intermediary operation, and finally to the consumers.Through the analysis of the operation process of products from manufacturers to consumers, this paper evaluates the operation process, the operation process is evaluated,the problems are found, and the solutions are proposed to provide reference for the development of the cross-border e-commerce industry in Guangdong.

KEYWORDS

Cross-border E-commercemust, Guangdong province, Online trading products, Product operations, Countermeasures

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