Author(s)

Dominika Jagoda-Sobalak, Iwona Łapuńka

Corresponding Author

Dominika Jagoda-Sobalak

ABSTRACT

This article indicates the need to create innovation in the economy. The article describes the process of designing and implementing innovative solutions using methods that support creative problem-solving and with using the concept of user driven innovation. The presented concepts are based on the analysis of the literature and on own research carried out. The article ends with conclusions and recommendations regarding broadly understood management, including the management of innovative potential developed on the basis of literature review and conducted research.

KEYWORDS

Creativity, innovations, user-driven innovation, supply innovation