Author(s)

Qiuyue Wang

Corresponding Author

Qiuyue Wang

ABSTRACT

Fresh e-commerce is known as “the last blue ocean” in the field of e-commerce. In 2017, the transaction scale of fresh e-commerce market exceeded 100 billion yuan in China, and it has a trillion market in the future. Although fresh e-commerce has a good development prospect, most fresh e-commerce companies are still in a loss. Is there any problem with fresh e-commerce? Based on the this problem, this paper studies the current status of fresh e-commerce and summarizes the following developments problems: ①high cost of cold chain logistics. ②the coverage of cold chain logistics is unbalanced. ③Fresh products quality and industry standards are not uniform. ④High loss rate during transportation of fresh produce. And then this paper presents targeted suggestions.

KEYWORDS

Fresh e-commerce, Development problems, Targeted suggestions.