Author(s)

Chen Biaobiao,Wang Xiaoping

Corresponding Author

Wang Xiaoping

ABSTRACT

In the era of big data, readers' reading habits have greatly changed. Readers put forward higher requirements for library services, so it is necessary to explore the opportunity and inspiration brought by big data to libraries. Aiming at the characteristics of readers' reading needs, with the combination of the core value of big data, the strategy of library reading promotion is explored by literature survey method, comparative analysis method, and interdisciplinary approach. Libraries should mine data and establish analysis model to realize the optimal allocation of resources; the information publishing platform should be built to introduce big data and all media into reading promotion, so as to provide personalized service and active push service; readers should be provided with guidance for deep reading; we should track and evaluate the effectiveness of promotion, evaluate the quality of reading service and reading promotion, and constantly conduct the adjustment and amendment.

KEYWORDS

Big data, library, reading promotion, personalized service