Author(s)

Weirui Chu, Jianfei Zhang, Hao Zhou

Corresponding Author

Weirui Chu

ABSTRACT

The real estate industry is the basic, mainstay and leading industry of national economy. The real estate industry, in the process of development, under the policy of national macroeconomic control, shows significant fluctuations and volatility. The paper analyzes the impact of financial policy, land policy and tax policy on the real estate industry of Zhengzhou. In the context of macroeconomic control policy, to strengthen strategic planning and management, expand the diversification of financing channels, improve the core competitiveness of enterprises and other coping strategies should be taken. Under the regulations and policies, such coping strategies, can promote real estate industry of Zhengzhou to avoid risks and seize opportunities, to achieve sustained, stable and healthy development

KEYWORDS

Macroeconomic Control Policy, Real Estate Market