Author(s)

Zhao Lunan, Jin Shui

Corresponding Author

Zhao Lunan

ABSTRACT

With the development of economy, the pursuit of people is becoming more and more diverse, and there are more and more factors influencing people's purchase behavior. Business marketing methods will also be more diversified. These marketing methods are undoubtedly using a variety of ways to suit the tastes of consumers. There are many factors that influence consumers' buying behavior. The purpose of this paper is to explore the influence of popular, fashion and custom on consumer behavior, so as to get some inspiration.

KEYWORDS

popular culture, Hallyu, fashion, consumer behavior analysis