Author(s)

Li Dong

Corresponding Author

Li Dong

ABSTRACT

The rapid development of e-commerce has profoundly changed social production and people. The total retail sales of e-commerce, which account for the retail sales of social consumer goods, is increasing. E-commerce enterprises are easily accessible vital data statistical indicators which use these data indicators to improve extraction .It is the efficiency of website operation. With the rapid development of e-commerce, the current e-commerce enterprises are the lack of marketing data in the small commodity industry. Analysis and collation, which is lack of effectiveness, means methods to excavate. Meanwhile, the enterprise data is out of the question when the statistical caliber among enterprises inconsistency. The statistical contents are also quite different. Small Commodity E-commerce enterprises do exist. Marketing is an important part of enterprise to manage. The development of enterprises is of great significance. It is mainly based on what you are in charge of grasp the market situation. It takes a series of measures to promote product sales. There are market fields to develop activities because of many enterprises which is neglect in marketing decision when making the use of some business data. The marketing analysis is still staying in the data ,which is simple summary, can not be used for market and production. In-depth and detailed analysis of products, marketing and competition, which is a simple place to rely on so-called experience in marketing decision-making that leads to marketing and market disconnection. It can not reach the purpose of marketing. I think that we must pay attention to the data in the marketing process. Decisions must be based on data analysis of adequate and scientific that which can enhance the pertinence and effectiveness of marketing decision-making.

KEYWORDS

E-commerce, enterprises, online marketing data