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The Training of Cross-cultural Communicative Competence of College English Majors in the Context of New Media Communication

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DOI: 10.23977/etemss.2018.1635


Xu Xueyan

Corresponding Author

Xu Xueyan


In the context of the information age, with the rapid development of social economy, the new media industry has risen rapidly and the new media has become more diversified. At present, in the English major of colleges and universities, although the students have experienced long-term and systematic English learning, the intercultural communication ability is still low. Under the new media communication environment, College English teaching should not only pay attention to the transfer of basic language knowledge, but also pay attention to cultivating students' intercultural communicative competence in order to enhance students' creativity and enthusiasm for English learning, and thus improve students' comprehensive English level and practical application ability.


New media, Communication environment, College English majors, Cross-cultural communication ability, Training strategy

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