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Research on Ethics Construction of Network Advertisement Based on Responsibility Ethics

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DOI: 10.23977/iemb.2019.012


Ming Xu, Zongai Li, Xinyi Zeng

Corresponding Author

Ming Xu


Online advertising is a complex form of advertising based on the Internet. It is a new media expression and advertising operation model. Based on the conceptual analysis of responsibility ethics, this paper expounds the definition and basic principles of the meaning of liability ethics, and discusses the specific representation and reason analysis of the anomie of contemporary online advertising ethics, and based on this, it makes a tentative inference on the practical approach of online advertising responsibility ethics, that is to strengthen the awareness of self-consciousness of social responsibility of online advertising subjects, enhance the responsibility and responsibility of public service advertising, and the system construction of online advertising responsibility ethics.


Art, Advertising Ethics, Responsibility Ethics, Online Advertising

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