Author(s)

Bo Pu, Fei Du

Corresponding Author

Bo Pu

ABSTRACT

With sharply increasing of the tendency seeking health, healthcare tourism has ushered in unprecedented opportunities all over the world. Motived by this phenomenon, under the strategy of rural revitalization of China, this paper aims at resolving dilemmas for developing healthcare tourism of Ya’an city in China. Ya’an city, locates in western China, is rich in healthcare resources and has been devoted itself in developing healthcare tourism, but the development is still in infancy. Through investigating current situation of healthcare tourism, three problems were found, such as insufficient planning, lacking of infrastructure and professional people on healthcare tourism. Based on these, three measures should be proposed, such as to make a comprehensive planning, to improve supporting facilities, and to cultivate some talents on healthcare tourism.

KEYWORDS

Strategy of rural revitalization of China, healthcare tourism, healthcare resources, Chinese case