A Review of Research on Cluster Brand
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DOI: 10.23977/emss.2019.009
Corresponding Author
Linhui Shao
ABSTRACT
Since the birth of industrial cluster, its role in economic development has attracted the attention of academic circles. Under the market competition environment, the cluster brand construction is an important way for industrial cluster to maintain the competitive advantage. This paper sorts out relevant theoretical researches on cluster brand, hoping to be able to provide certain reference on the brand construction of industrial cluster.
KEYWORDS
Industrial Cluster, brand, review
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