Author(s)

Mingxi Xiao

Corresponding Author

Mingxi Xiao

ABSTRACT

The emergence of digital media has greatly enriched the connotation of art design and promoted the diversified development of artistic creation forms and design concepts. The emergence of contemporary digital media technology has affected visual communication, morphological characteristics, media content, and communication intentions in terms of concepts and methods, resulting in tremendous changes in the sensory experience of consumers. Just like the theory of " combination of engineering and aesthetics" by American electronic tycoon Steve Jobs, digital media is setting off a revolutionary wave of art design that fundamentally changes and influences the visual art form. Based on this background, the thesis explores how to innovate visual art in the context of digital media to promote the birth of more visual art works that are in line with the broad masses of the people.

KEYWORDS

Strictly administering the party, College students, Integrity education, Innovative teaching methods