Author(s)

Yueliang Chen

Corresponding Author

Yueliang Chen

ABSTRACT

Chinese rice wine has a long history and is one of the three largest fermented wines in the world. This article mainly selects Shanghai Jinfeng Wine Co., Ltd. as the target to analyze its financing strategy, investment strategy, operation strategy and distribution strategy. The analysis reveals the advantages of Jinfeng Wine's financial strategy: low-cost supplier financing strategy, high-return heavy asset investment strategy, and continuous growth of R&D investment strategy. At the same time, the disadvantages are found: too loose credit strategy, excessive dependence on supplier financing, and lower fixed dividend distribution strategy. In the end, according to the actual situation of Jinfeng Wine, we will put forward appropriate improvement suggestions, hoping to make Jinfeng Wine develop better and faster.

KEYWORDS

Jinfeng Wine, financial strategy, financial analysis