Author(s)

Sufang Bian, Xiaohong Zhou

Corresponding Author

Sufang Bian

ABSTRACT

This paper reviews the research status of entrepreneurs' front-end behavior. First of all, this paper introduced the conceptual source of the entrepreneur's front-end behavior. Secondly, it summarized the classification of entrepreneurs' front-end behaviors by existing research, and introduced the research status of different types of entrepreneurs' front-end behaviors. Finally, the research direction of entrepreneurs' front-end behavior is prospected, in order to provide scholars and business managers with reference.

KEYWORDS

Entrepreneur, front-end behavior, classification